Hi,
I went down a deeeep research rabbit hole this weekend and have a dispatch for you from the land of shopping agents, below.
Also, check out our last Boys Club Live before summer break with the founder of Taya necklace and John Egan from Polygon!
Love,
Editor: Miranda
The Agent Shelf. I ran a test asking Claude, Gemini, and ChatGPT ‘what to buy’ 8,700 times and learned they recommend the same products WAY more than you'd expect, even while reading completely different corners of the internet. I broke down what that means for every brand that isn't one of the blessed few already getting recommended, and where there is still opportunity to break through (Hint: look at tinned fish.)
The full breakdown is worth your time if you sell anything to anyone.
in my AI researcher era
Quick Hits.
Kylie Jenner helped launch Meta’s new AI glasses last night, Natasha does a breakdown here.
Stripe and co. are putting $500M to work to cure respiratory illnesses like the flu and common cold.
Amazon killed Artificial, Luca Guadagnino's Sam Altman biopic.
Not this newsletter’s beat but Norwegian soccer player Erling Haaland’s content and fan edits are having a crossover moment.
A big Rick Rubin for Polymarket ad hit the timelines. Incredible energy in the ad; however, I’m struck by how much Rick Rubin’s string of tech partnerships are beginning to resemble a late-stage will.i.am.
@75amln vous êtes pas prêts aux robots de demain 🤣🤣🤣 #pourtoi #vivatech #foryou #robotics #IA
If you liked this edition, send it to a friend who works in consumer marketing. ILY.
