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the stablecoin end game

Hi,
I’m going to Vegas next week and I asked ChatGPT where to eat. Its “top pick” was Guy Fieri’s Vegas Kitchen & Bar. If you’ve got a better rec, hit reply on this email pls.
We are discussing my Vegas trip and more on our livestream, which is happening right now. Friends from Privy will be talking about their Stripe acquisition, and pplpleasr will join to share what’s next for her creative crowdfunding platform, Shibuya.
Bye!
The Boys
Writer: Deana
Editor: Miranda

Boys Club Stablecoin Club. It seems like every day there is new news of yet another stablecoin coming down the pipeline, and I’m starting to wonder what the stablecoin endgame looks like.
JUST IN: Amazon & Walmart explore launching their own stablecoins, WSJ reports.
— Watcher.Guru (@WatcherGuru)
9:45 AM • Jun 13, 2025
Are we headed toward a world where there is One Stablecoin To Rule Them All?
Or will the future be an ever-multiplying soup of branded, corporate, regional and/or use-case specific stables. Can I call them stables now?
Here are some scenarios.
Scenario 1: The Everything Dollar
In this world, one USD-backed stablecoin, say USDC, or the Bezos Buck™, gets crazy network effects. It becomes the settlement layer for everything from consumer payments to payroll. Regulators love it because it plays nice with banks, and US TradFi loves it because it perpetuates dollar dominance. Safe, boring and wildly profitable for like 12 guys.

Scenario 2: Corporate Silos
You get a stablecoin! They get a stablecoin! Everyone gets a stablecoin! PrimeCoin, TeslaToken, KrogerCoin. They’re interoperable-ish, but most are siloed into corporate platforms or specific networks. Your Starbucks wallet doesn’t talk to your Ethereum wallet doesn’t talk to your Chase wallet. Liquidity sucks. They ooze customer data so marketing departments love ‘em. It’s very corporate loyalty program-coded.
A reminder that closed, permissioned stablecoins issued by stores like Walmart and Amazon already exist
They are called gift cards
— Zack Guzmán (@zGuz)
3:50 PM • Jun 17, 2025
Scenario 3: Functional Silos
Stablecoins specialize. You use one for international payments (low fees), another for yield on your savings (good interest), etc. In this world, stablecoins are like apps on your phone: the best one for the job wins, and switching is relatively seamless. Liquidity flows throughout, somehow. Gorgeous in theory, might not work in practice.

Scenario 4: The Fed Enters The Chat
.gov ppl roll out a new version of FedNow or a CBDC and suddenly all your bank-issued stablecoins are just glorified UI layers on top of the same surveillance-laden rails. Zero privacy, all centralization. Crypto people hate it. Wall Street loves it. It’s like if the DMV made money.

Scenario 5: Darkcoins
Anonymous-ish stablecoins become dominant, offering ‘pegged’ stability without KYC. Governments freak out. Liquidity booms. Black markets get pretty efficient. Highly functional but highly fragile.
More likely? All of the above.
Right now we’re watching the stablecoin category expand before it contracts. There will be brand wars, bridge wars, jurisdictional crackdowns, etc. But eventually, consolidation will come, either by design (regulation), or by force (liquidity).
Did I miss a scenario? Reply to this email and lmk. I love to talk about stablecoins.
Crypto people now that lots of normal people want to talk to us (about stablecoins)
— Rachael Horwitz (@RachaelRad)
8:44 PM • May 22, 2025

happy father's day to female business owners
— psychologically ultimate seashore (@daisandconfused)
1:51 PM • Jun 15, 2025
i am so stoned that i just thought about david guetta and quickly looked over my shoulder to make sure he wasn't behind me
— roxy demento (@falseroxy)
9:33 PM • Jun 3, 2025
you guys can continue with the week, i've stopped here.
— Ajibola (@4jibola)
8:13 PM • Jun 11, 2025
I mean it’s every single time.
— Hitchslap (@Hitchslap1)
6:37 PM • Jun 14, 2025

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